Munich based artist Alex Rath focuses on forms and architectural  details of reality. He is especially interested in yet undiscovered  forms and details of our daily environment and familiar patterns  used by the media and the advertising industries.

 

Alex Rath tracks down negligibilities or what is interpreted as  such. Details of reality that glow past us unnoticed, objects that  simply happen to be there, part of our daily environment that  remain unnoticed.

 The artist takes photos of architectural shapes and industrial  objects such as distributor boxes or original natural shapes. He  invites us to have a look at these, he emphasizes them, he puts  them in a different context and makes them significant. That's how  Alex creates a second, new reality in his works. He strolls around  and unexpectedly discovers new images to be transformed in works of  art.

 

 His "wall works" are contrasted by sculptures made out of  cardboard, MDF and objects of every day life. His architectural  forms are made up of well-known details of our cultural identity  such as logos, signs, ads: i.e. he assembles the logo of German  weekly Magazine Stern with palm patterns and typographical  details. Rath thus creates installations of culturally codified  signs in a new context.