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Munich based artist Alex Rath focuses on forms and architectural details of reality. He is especially interested in yet undiscovered forms and details of our daily environment and familiar patterns used by the media and the advertising industries. Alex Rath tracks down negligibilities or what is interpreted as such. Details of reality that glow past us unnoticed, objects that simply happen to be there, part of our daily environment that remain unnoticed. The artist takes photos of architectural shapes and industrial objects such as distributor boxes or original natural shapes. He invites us to have a look at these, he emphasizes them, he puts them in a different context and makes them significant. That's how Alex creates a second, new reality in his works. He strolls around and unexpectedly discovers new images to be transformed in works of art. His "wall works" are contrasted by sculptures made out of cardboard, MDF and objects of every day life. His architectural forms are made up of well-known details of our cultural identity such as logos, signs, ads: i.e. he assembles the logo of German weekly Magazine Stern with palm patterns and typographical details. Rath thus creates installations of culturally codified signs in a new context.
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